You have disabled javascript in your browser, which will render several features of this website inoperable. Please enable javascript for this website for full functionality.


February 15, 2019

Why Competitive Strategy Cannot Exist Without Analytics

Let’s begin by level-setting on the word strategy. An oft-abused word leveraged to represent anything ranging from a novel idea to a series of chess moves amid the white space of either competition or co-opetition depending on your ascribed school of thought. But let’s try to be more rigorous about it...

Read the full story from Dr. Justin Barclay, CAP, on LinkedIn

Dr. Justin Barclay

January 25, 2019

ReCAP – Meet the Certified Analytics Professionals

With nearly 600 CAP’s and aCAP’s, it’s nearly impossible to capture all of their amazing stories. In this Analytics Magazine new series, ReCAP, we interview analytics professionals who have earned the Certified Analytics Professional (CAP) certification and hear how it has impacted their careers.

Learn Rajan Gupta's answers to questions such as "What is your opinion on the value of professional certifications for both students and practitioners?" and "Why did you choose CAP over any of the other analytics certifications available?"

Meet Rajan

January 3, 2019

CAP and aCAP named as Best Data Certifications for 2019

Don’t just take our word for it, here’s a showcase of recognitions CAP has received for being one of the best data certifications you can have in 2019:


Trending Ryan



Business News Daily

December 28, 2018

It’s Time for the Analytics Profession to Take Ethics Seriously

Would you trust a physician who has never taken the Hippocratic Oath? What about an attorney not recognized by their local Bar Association? Probably not. We like to think that our medical and legal professionals have our best interests at heart, and that there are traditions and institutions that help to ensure ethical responsibility.

The same should be true of the professional cadre who operates and defends analytics products. CAP accreditation represents the first serious foray into the world of ethical standards for analytics professionals. While INFORMS makes the code available as a guide of conduct to the general membership, CAPs are required to “take the oath,” so to speak, to obtain their certification.

Although the ethics code for CAPs does not yet evoke the kind gravitas associated with other 1,000-year-old professions, its emerging importance is a product of the digital age. As technology develops, the tentacles of analytics applications will extend to many facets of our daily lives. For the present, however, most of us will experience the implications of ethical conduct as a sense of trust with two interrelated facets: trust in the results of our analytic products and trust that these products have been ethically developed.

Examples of how trust in results matters crop up in new places all the time. Most recently, the popular press has been fascinated with the journey of IBM’s Watson into the doctor’s office. Watson marketing efforts and even research projects describe Watson’s ability to make targeted recommendations for cancer treatment. An interesting question arises: should Watson take the Hippocratic Oath? Presumably the doctor remains accountable for ethical conduct in the medical, but this example highlights the importance of being able to trust the analyst who created your product. Far from being a back-room function, in our digital age, our trust in analytics progress will either be an impediment or a strategic asset. So far, the results are not encouraging. Industry standards and credentials such as the CAP can be an important signal in trustworthiness of outputs, and businesses and public organizations should be savvy enough to insist on them in the future.

Trust that analytics have been ethically developed has broader implications for society than a single product, though businesses that fail to take heed can suffer the consequences of a bruised public image. This facet of trust is more about whether our algorithms promote harmful habits, propagate undesirable behaviors (and potentially latent values), or otherwise harm their intended users. Facebook’s recent journey into the 2016 election touches on all three of these. Again, rather than being a back-room function far from the attention of the public, analytics were thrust into the forefront of the public eye as we all questioned what our feeds were really telling us and why. Society learned that analytics can create an echo chamber for hate speech, propagate foreign influence, and be manipulated by businesses.

Both the IBM Watson and Facebook examples highlight how trust in analytics will only become more of a vital interest in the future. Imagine for a moment, Mark Zuckerberg in his congressional testimony telling the team that his analytics team holds themselves to the highest standards of ethical conduct and followed the guidelines set out in a code of conduct. Now imagine that those same analysts took this code seriously and were held professionally accountable to it by their peers. I am sure that the fallout would not have been lessened, but I might sleep a little better knowing that there is a standard being followed as part of a broader community. It may not be a Hippocratic Oath yet, but it is definitely a start.

Mr. Mike Smith

Website | LinkedIn

November 17, 2018

Why I Sought to Receive the Certified Analytics Professional (CAP) Designation

CAP Ambassador, Jessica Weaver, shares with us her thoughts on earning CAP and why it was the right certification choice for her.

Read the full article here.

October 14, 2018

Trusty Joins INFORMS as CAP Certification Manager

INFORMS recently welcomed Heather Trusty to the Education & Industry Outreach team as the manager of its Certified Analytics Professional (CAP) program. CAP is the premier global professional certification for analytics practitioners. Those who meet CAP’s high standards and pass the rigorous exam distinguish themselves and create greater opportunities for career enhancement.

Trusty comes from the Association of Clinical Research Professionals where she was the director of certification responsible for four global certification programs including the new Certified Professional program that she developed to meet the needs of the clinical research professional industry.

If you’d like to get in touch with Heather for all things CAP and aCAP, you can reach her at

January 10, 2018

Are You a Veteran? CAP is Eligible for GI Bill Reimbursement

Enhance your skillset and open doors to new opportunities by positioning yourself as one of the best practitioners transitioning into much needed analytics job roles.

Veterans and other eligible individuals can seek VA reimbursement for fees associated with applying for and recertifying the CAP® credential. Find out more by visiting the U.S. Department of Veterans Affairs Licensing and Certification website:

Certified analytics professionals are in demand – make CAP the most valuable certification on your career path.

January 2, 2018

CAP Named One of the Best Data Certifications

Repeatedly. Don’t just take our word for it, here’s a showcase of recognitions CAP has received:

Toms’ IT Pro
Best Big Data Certifications in 2018

CIO Magazine
Your Guide to the Top Big Data Certifications Today
19 Big Data Certifications That Will Pay Off

Certificates and Certification in Analytics, Big Data, Data Sciences, Machine Learning

The Balance
Learn About Big Data Certification

Ingram Micro Advisor
10 Big Data Certifications That Will Pay Dividends
Top 15 Big Data Certifications
The Best Big Data Certifications in 2018

December 7, 2017

Certified Analytics Professional Program Earns Prestigious ANSI Accreditation

The Certified Analytics Professional (CAP®) program, the only global professional certification for analytics practitioners, has been accredited by the American National Standards Institute (ANSI), the American member of the International Organization for Standardization (ISO), furthering its distinction to what CIO Magazine earlier this year called one of the top "big data certifications that will payoff."

CAP® is recognized as an independent validation of the analytics body of knowledge of those who earn the certification. More than 20 percent of Fortune 100 companies employ CAPs, as do more than 200 different companies in more than 20 countries across the globe, along with government agencies, the U.S. military, and other organizations.

ANSI accreditation provides a formal international endorsement that meets a global standard for the certification of personnel. Since 1918, ANSI has provided organizations across the country with industry guidelines, as well as recognizing those that consistently adhere to the highest standards. ANSI accreditation serves as an objective confirmation of the quality of not only the CAP® program, but of the skills of the analytics professionals who achieve a CAP® certification. From the testing process to job analysis to test administration, CAP® meets the demanding criteria aimed at maximizing statistical requirements and best practices.

"We are delighted that CAP® has been recognized with this prestigious accreditation from ANSI," said Melissa Moore, Executive Director of INFORMS, which manages the CAP® program. "With the growing demand for analytics professionals, the ANSI accreditation provides every CAP® recipient an unparalleled competitive advantage and a professional distinction that the public, their colleagues, and employers can trust."

About CAP®

CAP® is the only global professional certification for analytics practitioners. Those who meet the high standards of CAP® and pass the rigorous exam distinguish themselves and create greater value to enrich their careers. For organizations seeking to enhance their ability to transform data into actionable insights that create greater value, CAP® provides a trusted means to identify, recruit, and retain top analytics talent. More information is available at Follow CAP® on Twitter at @CAPcertify.


With 12,500 members from nearly 90 countries, INFORMS is the largest international association of operations research (O.R.) and analytics professionals and students. INFORMS provides unique networking and learning opportunities for individual professionals, and organizations of all types and sizes, to better understand and use O.R. and analytics tools and methods to transform strategic visions and achieve better outcomes.

Visit or @informs.

About American National Standards Institute (ANSI)

ANSI offers highly recognized accreditation programs globally for organizations that certify products and personnel. ANSI's mission is to recognize the competence of impartial bodies to carry out certification of products, processes, personnel, services, or systems in accordance with specific requirements defined in U.S. and international standards. More information is available at or @ansidotorg.